{"guid":"3610ad95-a375-54bf-849a-2b3c1c79f485","title":"Uncovering the personal data marketplace with WebXray","subtitle":null,"slug":"pw19-249-uncovering-the-personal-data-marketplace-with-webxray","link":"https://cfp.privacyweek.at/pw19/talk/XBGF9N/","description":"We all know that companies track us when we visit websites and use services online. \n\nWho collects that information, and how valuable and personal is it, and how much is it worth? WebXray, a privacy forensics consultancy, will demonstrate.\n\nIn this talk [WebXray](www.webxray.eu), a consultancy specializing in the auditing of online web tracking, will illustrate the scale of the problem in enterprise and explain its origins. \n\nAs privacy engineers, WebXray demonstrate open-source [tools](www.webxray.org) which audit illicit practices. \n\nThere is an alternative the dominant business model of targeted advertising. We will advocate how we can create a pathway towards responsible, privacy-friendly online platforms. \n\nIn simple, visual terms, we will also demonstrate the marketplace of personal data in the advertising ecosystem: *who* collects it, how we map data brokers, *what* they collect, and *why* it is valuable.","original_language":"eng","persons":["Paul May"],"tags":["pw19","249","2019"],"view_count":222,"promoted":false,"date":"2019-10-25T13:00:00.000+02:00","release_date":"2020-01-08T01:00:00.000+01:00","updated_at":"2025-09-22T09:00:05.414+02:00","length":2855,"duration":2855,"thumb_url":"https://static.media.ccc.de/media/events/privacyweek/2019/249-hd.jpg","poster_url":"https://static.media.ccc.de/media/events/privacyweek/2019/249-hd_preview.jpg","timeline_url":"https://static.media.ccc.de/media/events/privacyweek/2019/249-hd.timeline.jpg","thumbnails_url":"https://static.media.ccc.de/media/events/privacyweek/2019/249-hd.thumbnails.vtt","frontend_link":"https://media.ccc.de/v/pw19-249-uncovering-the-personal-data-marketplace-with-webxray","url":"https://api.media.ccc.de/public/events/3610ad95-a375-54bf-849a-2b3c1c79f485","conference_title":"PrivacyWeek 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